Example Email Templates for Sendlane
- Kat Gordon
The templates below can be used as a starting point for building Automation emails using Malomo shipping data. To use the templates below:
Click New Automation.
Select Start From Scratch and name the automation.
Click + Add trigger.
Select the Custom tab
Click Custom Event
Select Malomo Custom Integration in the Store dropdown.
Select No Limit in the Limit Per Contact dropdown.
Select the desired Malomo event in the Event dropdown. See here for a list of available Malomo Event Triggers.
Click Done.
Copy and paste the text of a template below into a blank Automation email.
Edit the copy and style your email.
You Must Add a Set Data Trigger Tag
The first line of each email template includes the tag {% set data = trigger.getCustomEventData() %} , which allows Malomo data to be pulled into your email. Without this snippet, none of your data will load, and contacts will receive mostly or entirely blank emails.
Strip Text Formatting When Inserting Variables and Templates into an Automation Email
When you paste one of the templates below into the email builder, it may try to create hyperlinks for some data. This will cause an error that says "Unexpected token "operator" of value "<". If you see any blue text after pasting, highlight all text and click the remove formatting icon. This should clear the error, and you should be able to save your email.
You can avoid this issue by pressing CMD + Shift + V on macOS or CTRL + Shift + V on Windows to paste without formatting.
Example Templates
Order Confirmation
{% set data = trigger.getCustomEventData() %}
Your order is confirmed!
Order {{ data.order.meta.shopify_order.name }}
Hi {{ data.customer.first_name | default('friend') }}, thank you for shopping with us!
Your order is confirmed. Our team is working on your shipment and we'll email you again when your items are packed and ready to go.
Order Summary
{% for item in data.order.meta.shopify_order.line_items %}
<img src="{{ item.image.src }}" alt="{{ item.title }}">
Quantity: {{ item.current_quantity }}
Price: {{ item.final_line_price }}
{% endfor %}
Billing Address
{{ data.order.meta.shopify_order.billing_address.first_name }} {{ data.order.meta.shopify_order.billing_address.last_name }}
{{ data.order.meta.shopify_order.billing_address.address1 }}
{{ data.order.meta.shopify_order.billing_address.address2 }}
{{ data.order.meta.shopify_order.billing_address.city }}, {{ data.order.meta.shopify_order.billing_address.province_code }} {{ data.order.meta.shopify_order.billing_address.zip }} {{ data.order.meta.shopify_order.billing_address.country_code }}
Shipping Address
{{ data.order.shipping_address.first_name }} {{ data.order.shipping_address.last_name }}
{{ data.order.shipping_address.address1 }}
{{ data.order.shipping_address.address2 }}
{{ data.order.shipping_address.city }}, {{ data.order.shipping_address.province_code }} {{ data.order.shipping_address.zip }} {{ data.order.shipping_address.country_code }}Shipment Created
{% set data = trigger.getCustomEventData() %}
Your order is ready to go!
Order {{ data.order.meta.shopify_order.name }}
Hi {{ data.order.shipping_address.first_name | default('friend') }}, we've got great news.
Your order has been packed by our warehouse, and is ready for pickup by {{ data.properties.carrier_name }}. We’ll let you know as soon as it starts to move.
Please note that it may take up to 24 hours for detailed tracking information to become available.
Tracking Number: <a href="{{ data.order.url }}">{{ data.properties.tracking_code }}</a>
Shipping Address
{{ data.order.shipping_address.first_name }} {{ data.order.shipping_address.last_name }}
{{ data.order.shipping_address.address1 }}
{{ data.order.shipping_address.address2 }}
{{ data.order.shipping_address.city }}, {{ data.order.shipping_address.province_code }} {{ data.order.shipping_address.zip }} {{ data.order.shipping_address.country_code }}
Estimated Delivery Date
{{ data.properties.estimated_delivery_date |date('m/d/Y') | default('An estimated delivery date is not available at this time') }}
Shipment Details
{{ data.properties.carrier_name | upper }}: <a href="{{ data.order.url }}">{{ data.properties.tracking_code }}</a>
Order Summary
{% for item in data.order.meta.shopify_order.line_items %}
<img src="{{ item.image.src }}" alt="{{ item.title }}">
Quantity: {{ item.current_quantity }}
Price: {{ item.final_line_price }}
{% endfor %}Shipment First In Transit (Carrier Picked Up)
{% set data = trigger.getCustomEventData() %}
Your order is now on the way to you!
Order {{ data.order.meta.shopify_order.name }}
Hi {{ data.order.shipping_address.first_name | default('friend') }}, your package is on the move.
We’ll send you another email when your order is out for delivery with {{ data.properties.carrier_name }}.
Tracking Number: <a href="{{ data.order.url }}">{{ data.properties.tracking_code }}</a>
Shipping Address
{{ data.order.shipping_address.first_name }} {{ data.order.shipping_address.last_name }}
{{ data.order.shipping_address.address1 }}
{{ data.order.shipping_address.address2 }}
{{ data.order.shipping_address.city }}, {{ data.order.shipping_address.province_code }} {{ data.order.shipping_address.zip }} {{ data.order.shipping_address.country_code }}
Estimated Delivery Date
{{ data.properties.estimated_delivery_date |date('m/d/Y') | default('An estimated delivery date is not available at this time') }}
Shipment Details
{{ data.properties.carrier_name | upper }}: <a href="{{ data.order.url }}">{{ data.properties.tracking_code }}</a>